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Package marks in Europe

Common vegan and vegetarian marks you may see when shopping in Europe.

Private vegan and vegetarian marks are common. There is no single EU-wide vegan packaging logo.

Marks for this region

V-Label (vegan)

Private certification · Vegan

Issued by V-Label.eu / European Vegetarian Union licensing

What it assures: Product meets the V-Label vegan criteria published by the scheme, including no animal ingredients as defined there.

What it does not assure: It is not a government mark. Scope details (processing aids, shared lines) follow the current V-Label standard, not a national vegan law.

Traces / shared lines: Trace exclusion is not a simple on-pack promise. Cross-contact rules are set in the private standard. Read the current V-Label criteria; do not assume allergen-style trace exclusion.

V-Label: criteria and licensing · as of June 1, 2025

V-Label (vegetarian)

Private certification · Vegetarian

Issued by V-Label.eu / European Vegetarian Union licensing

What it assures: Product meets the V-Label vegetarian criteria. Dairy and eggs may be allowed under that vegetarian track.

What it does not assure: It does not mean vegan. Check the vegan V-Label mark if you need a vegan claim under this scheme.

Traces / shared lines: Trace exclusion is not a simple on-pack promise. Trace handling follows the private vegetarian standard, not a guarantee against shared equipment with meat.

V-Label: criteria and licensing · as of June 1, 2025

The Vegan Society Trademark

Private certification · Vegan

Issued by The Vegan Society (UK), used internationally on licensed products

What it assures: Ingredients and manufacture meet The Vegan Society Trademark criteria for that product licence.

What it does not assure: It is not a government seal. Licence conditions can change; always check the Society pages for the current standard.

Traces / shared lines: Trace exclusion is not a simple on-pack promise. The Society sets its own animal-ingredient and manufacturing rules. Do not treat the logo as a legal allergen-free claim.

The Vegan Society: The Vegan Trademark · as of May 1, 2025

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